Media & Press

Welcome to our Media Page—your central hub for official press materials, announcements, expert insights, and brand assets. Whether you’re a journalist, event organizer, or industry partner, this space provides everything you need to accurately feature our work, mission, and impact.

Media Coverage

Yvonne Holden, Esq has been featured across industry publications, podcasts, and digital platforms. Explore articles, interviews, and features where her insights into franchise law, business litigation, and commercial agreements have provided guidance to entrepreneurs and business owners.

Have Questions? I Have Answers.

What is a franchise?
A franchise is like a license that lets the franchisee, the person who buys the license, use the franchisor’s name and trademarks to open a business using the same system as the franchisor to sell the same products and services. In exchange for the payment of an initial franchise fee and ongoing royalties, the franchisor provides some guidance on how the franchisee should run the location.

A franchise agreement is a contract between the franchisor and the franchisee that sets forth the terms, conditions, rights, and responsibilities of the relationship between both parties. The franchise agreement will usually include terms regarding the license rights that the franchisee has in the franchisor’s trademarks and intellectual property.

A franchisor is the company selling the right to other individuals or entities to use its trademark and system to sell products or services.

A franchisee is an individual or entity that buys the right to use the trademark and system of a franchisor to sell certain products or services.

 The Federal Trade Commission requires that a franchisor give its franchise disclosure document to potential franchisees. The document contains 23 disclosures, including information about initial fees, ongoing fees, and territory details. A franchisee must receive the FDD within 14 days before signing the franchise agreement or writing a check to the franchisor. 

The franchise agreement is the binding contract between the franchisor and the franchisee. It contains the terms and conditions that bind the parties. The FDD includes extra information that the franchisor must provide to potential franchisees about the franchisor and the franchise system. Still, it is not a binding contract and does not contain the terms and conditions that bind the parties. Note, however, that a template franchise agreement is incorporated as an exhibit within the FDD.

Franchise documents are unlike most other contracts in that they are not very negotiable. An experienced franchise attorney will know what terms in your franchise documents can be negotiated, if any, and what cannot be negotiated. Even if your franchise attorney cannot negotiate any changes to the documents, your attorney has another critical job to do on your behalf:  educate you on the content of those documents.

Connect With Me

I value meaningful media partnerships and am committed to providing accurate, timely information for journalists, collaborators, and industry leaders. Whether you need expert commentary, detailed insights, or access to press materials, I am ready to assist.

For all media-related requests—including interviews, article contributions, event appearances, or additional resources—please contact me through our Media Inquiry Form.

I will follow up promptly with the information you need.

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Hear directly from the clients who have experienced the Holden Law difference.

Excellent lawyer. We have worked with many lawyers for various business and personal needs. I was very impressed with Yvonne’s professionalism flexibility, thoroughness and humility. She is top notch, always happy to work around your schedule. I would highly recommend Yvonne to my colleagues, friends and family.

— M.P.

Yvonne is a highly skilled and experienced attorney who went above and beyond to help me in my legal needs. She was extremely responsive, made herself available on short notice, and advised me well in the matters for which I engaged her. I will use her firm again!

— K.A.

Excellent Advice and Counsel: Always Transparent and Forthcoming with potential Scenarios and objective discourse; very knowledgeable about translating Legal “jargon” into plain English, Thank You.

— P.K.

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